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May 3, 2013
By: TOM BRANNA
Editor
• Consumers want to browse online and buy in-store and retailers who provide them with a seamless shopping experience—whether they are shopping in a store, online or through a mobile device—will win their loyalty and gain a competitive advantage that drives sales, according to Accenture. Based on a poll of 750 consumers in the US and an analysis of how top retailers operate across multiple sales channels, the Accenture Seamless Retail Study found that 49% of consumers said the best thing retail...
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